The Indie B2B Persona Research Playbook
Build sharp B2B personas from real signals, not gut feel.
For solopreneurs and small teams selling to businesses who need to deeply understand their buyers before writing a word of copy or building a feature. This stack combines synthetic user interviews, persistent AI memory, and structured note-taking to produce research-grade personas in a single afternoon.
Goal
Build sharp B2B personas from real signals, not gut feel.
Who this is for
Indie hackers and solopreneurs looking for a indie b2b persona research solution
How to set it up
Set up your core tools
Synthetic persona interviewer. Real interview recorder.
Connect and configure
Research synthesis hub. Cross-session context keeper.
Optimize your workflow
Persona-to-copy translator.
When you do run live customer calls, Fathom captures every insight automatically so you focus on listening rather than note-taking.
Notion AI lets you dump raw interview notes and transcripts and instantly surface patterns, themes, and persona drafts without manual analysis.
Give AI coding tools persistent memory between sessions
Memoir persists your accumulated persona knowledge across AI sessions, so every follow-up question builds on what you already learned rather than starting cold.
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This playbook is a curated starting point, not a definitive recommendation. Pricing and features change — always verify on each tool's official website. Tools marked "affiliate link" may earn this site a commission at no extra cost to you.